Rolex Market Index

Clearest proxy for mainstream high-end demand — Rolex has the deepest liquidity in the secondary market.

Exclude COVID

29.6kindex

Trend YoY growth is -2.6%, slowing by 2.9 pp/year over the last 8Y. Latest: +8.9%, 11.5 pp above trend, a 0.8σ deviation. At current levels, YoY would fall to +7.6% by Jul '26 as comparisons tighten.

Level

YoY %

y = 20.7% 2.9 pp/yr · t

Deviation from trend

Forecast

Projected value by forecast vintage (index)

Projected value (index)

Forecast made inQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26Q1 '27MAPE
Q4 '2426.8k20.6k19.0k17.4k15.8k14.8k13.6k12.7k11.5k10.6k5959%
Q3 '2528.0k26.6k27.3k27.7k29.0k29.3k30.7k174%
Q4 '2528.0k27.5k28.0k29.2k29.6k31.0k84%
Q1 '2628.9k29.5k31.1k31.7k33.4k
Q2 '2629.6k31.1k31.7k33.4k

YoY change forecast

Forecast made inQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26Q4 '26Q1 '27MAPE
Q4 '24-6.0%-27.6%-32.1%-36.6%-41.1%-45.5%-50.0%-54.5%-59.0%-63.4%5959%
Q3 '25-0.5%-0.7%+0.6%+2.0%+3.3%+4.6%+6.0%174%
Q4 '25+0.5%+1.4%+2.8%+4.2%+5.6%+7.0%84%
Q1 '26+8.9%+8.5%+10.8%+13.0%+15.3%
Q2 '26+8.5%+10.8%+13.0%+15.3%

Forecasts use ordinary least-squares linear regression fitted to the YoY change series over a rolling 3Y window. Each row shows a vintage — the forecast as it would have appeared at that point in time. Projected values apply the forecasted YoY change to the prior year's level, chaining forward where actuals are unavailable. MAPE measures forecast accuracy against realized values. These are mechanical trend extrapolations, not economic models.